Ikigai

The book is a simple, inspiring guide to finding purpose and longevity, drawing from Okinawan centenarians.

• Simple & Soothing: Readers find it a gentle, easy-to-read book offering quiet advice rather than demanding self-help.
• Inspiring & Practical: It’s praised for motivating readers to find meaning, purpose, and joy in daily activities, with practical tips on diet and movement.
• Connects Concepts: Effectively weaves in Western ideas like Csikszentmihalyi’s “flow” with Eastern philosophy to make the concept accessible.
• Focus on Okinawa: Uses the longevity secrets of Okinawa’s centenarians to illustrate its points.